Artificial intelligence (AI) is reshaping management consulting by enhancing human expertise rather than replacing it. One of the key areas where AI is making a difference is in design thinking—a human-centered problem-solving approach that combines creativity, empathy, and data-driven insights. While many businesses lack the internal expertise to implement design thinking effectively, consultants have traditionally filled this gap. However, consulting engagements, especially those focused on design thinking, can be costly and resource-intensive, leaving smaller businesses at a disadvantage. Here, AI serves as an equalizer, enabling businesses of all sizes to harness design thinking principles.
AI tools are democratizing access to design thinking by automating and enhancing different stages of the process. For instance, sentiment analysis tools can help businesses analyze customer feedback from social media and surveys, uncovering pain points more efficiently. Generative design tools suggest multiple solutions, offering businesses a starting point for innovation. These technologies not only save time but also give smaller organizations the capabilities once reserved for large enterprises with access to expensive consultants. According to a report by McKinsey, AI is expected to add up to $13 trillion to the global economy by 2030, underscoring the immense potential for businesses to leverage AI-driven tools to boost innovation.
Design thinking itself has proven to drive significant innovation. A study by the Design Management Institute (DMI) found that companies that embrace design thinking outperform the S&P 500 by 228% over a 10-year period. This statistic highlights the substantial impact that design thinking and innovation frameworks can have on a company’s long-term success, making it even more critical for businesses to adopt these methodologies—whether through consultants or AI tools.
For companies that hire consultants, AI further maximizes value. Traditional design thinking engagements involve workshops, user research, and prototyping, which can be time-consuming. AI streamlines these tasks, allowing consultants to focus on providing strategic insights instead of managing operational details. AI can process user data, generate personas, and simulate user journeys quickly, giving consultants a solid foundation for their work and enabling them to focus on high-impact, creative solutions. AI also aids in scaling design thinking across an organization. Many companies struggle to integrate design thinking into their culture due to a lack of expertise and resources. Consultants equipped with AI tools can drive faster adoption by automating data analysis and generating insights. This ongoing support ensures that design thinking becomes a sustainable practice, not just a one-off initiative.
For smaller businesses, AI-driven tools offer a cost-effective way to innovate without the need for consultants. Tools that assist with idea generation, rapid prototyping, and customer feedback analysis are becoming more accessible, providing the same capabilities as traditional consulting at a fraction of the cost. This accessibility empowers businesses to compete more effectively and fosters innovation across industries.
Though AI expands access to design thinking, it does not diminish the value of human consultants. Creativity, empathy, and strategic alignment with organizational goals remain essential. Consultants who embrace AI can enhance their impact by combining AI’s analytical power with their own expertise, leading to innovative, people-centered solutions. By leveling the playing field and enabling greater access to powerful tools, AI is not just disrupting industries—it’s fostering a new era of inclusive, effective problem-solving. Both businesses and consultants can thrive by embracing AI as a partner in innovation.
Research Article by Shivenn Hindocha